Privacy Policy

Last updated: 2025

IThrive Math ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa. This policy explains how we collect, use, and protect your information when you use our website at www.ithrivemath.com.

1. Information We Collect

We may collect the following personal information through our website contact forms:

• Your name
• Email address
• Phone or WhatsApp number
• Your role (parent, educator, NGO representative, etc.)
• Details about your child, learners, or organisation as provided by you

We also collect anonymous usage data through cookies and analytics tools (see Section 5).

2. Purpose of Collection

We collect your personal information for the following purposes:

• To respond to your enquiry about our services
• To communicate with you about programmes, sessions, or partnerships
• To improve our website and services based on usage patterns
• To comply with legal obligations

3. Form Processing

Our contact forms are processed by Formspree, Inc., a third-party form handling service based in the United States. When you submit a form, your data is transmitted to Formspree's servers and then forwarded to us via email. Formspree's privacy policy is available at formspree.io/legal/privacy-policy.

4. Lawful Basis for Processing

We process your personal information based on your voluntary consent, given when you submit a contact form or accept cookies on our website. You may withdraw consent at any time by contacting us.

5. Cookies and Analytics

Our website uses Google Analytics to understand how visitors use our site. Google Analytics uses cookies — small text files stored on your device — to collect anonymous data such as pages visited, time on site, and general location.

Analytics cookies are only activated if you click "Accept" on our cookie consent banner. If you decline, no analytics data is collected. You can change your cookie preferences by clearing your browser cookies and revisiting the site.

6. Data Sharing

We do not sell, rent, or trade your personal information to third parties. Your data may be shared with:

• Formspree, Inc. — for processing form submissions
• Google LLC — for analytics (if you have accepted cookies)

These third parties process data in accordance with their own privacy policies and applicable data protection laws.

7. Data Protection

We take reasonable measures to protect your personal information from loss, misuse, unauthorised access, or disclosure. Our website uses HTTPS encryption to secure data transmitted between your browser and our server.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Contact form submissions are retained for a maximum of 24 months unless you request earlier deletion.

9. Your Rights Under POPIA

Under the Protection of Personal Information Act, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Object to the processing of your personal information
• Withdraw your consent at any time
• Lodge a complaint with the Information Regulator

To exercise any of these rights, please contact us at info@ithrivemath.com.

10. Children's Privacy

Our website is intended for adults — primarily parents, caregivers, educators, and organisations. We do not knowingly collect personal information directly from children. All information about learners is provided by their parent, guardian, or organisation representative.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

12. Complaints

If you believe your personal information has been processed in violation of POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa:

• Website: inforegulator.org.za
• Email: complaints.IR@justice.gov.za

13. Contact Us

For any questions about this privacy policy or your personal information, please contact:

IThrive Math
Esmé Schmitt
Email: info@ithrivemath.com
WhatsApp: +27 78 633 0466
Durbanville, Western Cape, South Africa